Team

Good service is mandatory in international business. Meet the team that handles everything from inquiry to sample delivery, from quotation to order processing, from logistics to documentation:

Team Germany

person

Managing
DirectorhrDEEN

Zvonko Cerkezovic

+49 (7531) 89276-0
+49 (160) 4434410 (mobile)
zc@ingredients.de
vcf  Name card as VCF file
I am with the company since 1999. I have been GM of our Dubai based subsidiary since 2014 (see below).  
 
I am Managing Director of friedrich gewürze gmbh since 2019.
person

Customer Service GCC DEEN

Anika Weidemann

I am in charge of inquiries and orders from the GCC countries. With over 300 orders shipped into the region every year, the job is as demanding as it is challenging.
 
I do everything, from quotation to order confirmation, from vessel booking to document preparation.
person

Customer ServiceDEENRU

Christine Spruch

I work with direct purchasing customers and distributors from all over the world.
 
Processing of inquiries and orders is part of my responsibilities, including  freight bookings and documentations.
person

Customer ServiceDEEN

Jonas Klökler

I started with the company in 2022 after completing my 3-year apprenticeship with an international truckage company. 
 
I am looking forward to becoming a valuable asset to the firm and the team within. 
person

Sales & Export AssistantDEEN

Melanie Panek

I am supporting the Sales Team by doing quotations, order processing, document management and supply chain tasks.
 
I am working part-time, Tuesdays through Thursdays.
person

Sales & Finance Assistant DEEN

Daniela Sahin

I am with the company since 2004 holding several positions in the company.
 
Today, I am assisting the team in Regulatory and Finance matters.
person

Company FounderDEEN

Reinhard Friedrich

+49 (7531) 89276-0
+49 (171) 2891128 (mobile)
rf@ingredients.de
vcf  Name card as VCF file
friedrich ingredients started in 1997 with a white sheet of paper. Many things happened since then. Outstanding for me was the establishment of our Dubai office in 2014, and the appointment of Zvonko Cerkezovic as MD in 2019.
 
The latter enables me to ease my business duties today.

Team Dubai

person

GM Dubai Office hrDEEN

Zvonko Cerkezovic

+971-4-453 4494
+971-55-961 0515 (mobile)
zc@ingredients.de
vcf  Name card as VCF file

I am General Manager of our Dubai based subsidiary since 2014, in addition to my position as Managing Director of friedrich gewürze gmbh.

However, I am travelling regularly into the region to realize my multiple tasks locally.

person

Sales Director
[Dubai]ENRS

Aleksa Milivojevic

+971-4-453 4494
+971-50-676 1911 (mobil)
am@ingredients.de
vcf  Name card as VCF file
I joined the team in 2022. I am the contact person for our customers throughout the Middle East.
 
My dedication is the implemention of our new business sector machines and consultancy service
person

Office Manager
[Dubai]PHEN

Joey Salomeri

I joined the company at the start in 2014. I am supporing the GM and the Team, communicating with our customers in the region, and organise the admin in our beautiful office in JLT, Dubai.  
 
Being a native Philippine, I enjoy living and working in the Mega-City Dubai.
person

Technical Manager
[Dubai]DEEN

Robert Waitz

+971-4-453 4494
+971-52-178 1085 (mobile)
rw@ingredients.de
vcf  Name card as VCF file
I am a fully trained German Master Butcher with an extra degree in business management. Before joining the company in 2017, I spent 2 exciting years in New Zealand.
 
Based in Dubai, I am helping our customers in region to delop new and improve existing products.
person

Technical Manager
[Dubai]DEENES

Maximilian Stoll

+971-4-453 4494
+971-55-8521706 (mobile)
ms@ingredients.de
vcf  Name card as VCF file
I am German Master Butcher by trade. In addition, I was able to gain international experience during an 18 months working journey through Asia, Latin America and Australia.
 
I have relocated to Dubai in 2019 to support the team and increase my horizon.  
person

Sales Manager
[Jordan]ENJO

Shass Alotti

+962-7-977 10677 [Jordan]
+966-53-483 3855 [Saudi Arabia]
sa@ingredients.de
vcf  Name card as VCF file
For many years, I am supporting my customers in the Middle East, especially in Jordan, Lebanon and Saudi Arabia.
 
I joined the Team in 2019. Now, I am happy to meet my customers again during visits and exhibitions.  
person

Position
[Dubai]EN

Ali Ammar

+971-4-453 4494
+971-54-525 2599 (mobile)
aa@ingredients.de
vcf  Name card as VCF file
I started with the company in 2022 taking over the new section of servicing machines which are supplied by our European partners.
I travel throughout the region making sure that our customers can use their machines every day.