Good service is mandatory in international business. Meet the team that handles everything from inquiry to sample delivery, from quotation to order processing, from logistics to documentation:

Team Germany


Company Founder and CEO DEEN

Reinhard Friedrich

+49 (7531) 89276-0
+49 (171) 2891128 (mobile)
vcf  Name card as VCF file
A Customer to me is a person or a company who comes back after the initial order.
Successful sales of food ingredients are the consequential result of a job well done.

Customer Service MENA & GCC DEEN

Anika Weidemann

My customers come from all parts of the Middle East. I have a very exciting job, I treat every order individual.
My orders are shipped by ocean freight, plane or courier service exactly to the requirements of my Customer.

Customer Service Germany, Europe and World FRESDEEN

Lisa-Maria Wedele

I work with direct purchasing customers and distributors worldwide. I specially like the diversity of my job and the communication with my customers from around the world. 
In addition, I am responsible for EU customers including our domestic German business.

Assistant to CEO DEEN

Daniela Sahin

I am with the company since 2004, having completed my apprenticeship. 

After several years of family break, I returned to assist the team and supporting the CEO part-time, and I enjoy that I can continue to contribute to the Company.

Trainee DEEN

Stephen Bauer

I will complete my 3-year apprenticeship in 2018 when I will become a qualified commercial businessman for foreign trade.  
I pack and ship samples to our customers worldwide and strengthen my learning by supporting the team.

Team Dubai


GM Dubai Office hrDEEN

Zvonko Cerkezovic

+971-55-961 0515 (mobile)
vcf  Name card as VCF file
I am with the company since 1999 in various positions. In 2014 I was offered to become GM of our Dubai based subsidiary.  
I enjoy living in Dubai with my family, and working with my customers all over the Middle East.

Technical Manager DEEN

Robert Waitz

+971-52-178 1085 (mobile)
vcf  Name card as VCF file
I am a fully trained German Master Butcher with an extra degree in business management. Before joining the company, I spent 2 exciting years in New Zealand.
Based in Dubai, I will be working in close contact with our customers in region.

Office Manager PHEN

Joey Salomeri

I joined the company at the start in 2014. I support the GM and the TM, communicate with our customers in UAE and beyond, and organise the admin in our wonderful office in JLT, Dubai.  
Being a native Philippine, I enjoy living and working in the cosmopolitan Mega-City Dubai.