Good service is mandatory in international business. Meet the team that handles everything from inquiry to sample delivery, from quotation to order processing, from logistics to documentation:

Team Germany


Company Founder
& ShareholderDEEN

Reinhard Friedrich

+49 (7531) 89276-0
+49 (171) 2891128 (mobile)
vcf  Name card as VCF file
A Customer to me is a person or a company who comes back after the initial order.
Successful sales of food ingredients are the consequential result of a job well done.


Zvonko Cerkezovic

+49-(7531) 89276-0
+49 (160) 4434410 (mobile)
vcf  Name card as VCF file
I am with the company since 1999 in various positions. I have been GM of our Dubai based subsidiary since 2014.  
I was appointed Managing Director of friedrich gewürze gmbh in May 2019.

Customer Service GCC DEEN

Anika Weidemann

I am in charge of inquiries and orders from the GCC countries. With over 300 orders shipped into the region every year, the job is as demanding as it is challenging.
I do everything, from quotation to order confirmation, from vessel booking to document preparation.

Customer ServiceDEENRU

Christine Ulmer

I work with direct purchasing customers and distributors from all over the world.
Processing of inquiries and orders is part of my responsibilities, including  freight bookings and documentations.

Assistant to CEO DEEN

Daniela Sahin

I am with the company since 2004, having completed my apprenticeship.
After several years of family break, I am now back in the team being responsible for Regulatory matters.

General Administration DEEN

Desirée Schellhammer

I have been with the company since 2009 as Office Manager. Now, after taking a parental leave, I am pleased to come back to the office, even though only part-time.
Normally, you can reach me Tuesdays. I support the Management and the Team with Finance matters, and whatever else is needed.

Trainee DEEN

Saskia Makoru

I will complete my 3-year apprenticeship in summer 2021 at which time I will become a qualified Administrative Assistant specialised in Foreign Trade.
I pack and ship samples to our customers worldwide and strengthen my learning by supporting the team.

Team Dubai


GM Dubai Office hrDEEN

Zvonko Cerkezovic

+971-55-961 0515 (mobile)
vcf  Name card as VCF file

I am General Manager of our Dubai based subsidiary since 2014, in addition to my position as Managing Director of friedrich gewürze gmbh.

However, I am travelling regularly into the region to realize my multiple tasks locally.


Technical Manager DEEN

Robert Waitz

+971-52-178 1085 (mobile)
vcf  Name card as VCF file
I am a fully trained German Master Butcher with an extra degree in business management. Before joining the company, I spent 2 exciting years in New Zealand.
Based in Dubai, I will be working in close contact with our customers in region.

Office Manager PHEN

Joey Salomeri

I joined the company at the start in 2014. I support the GM and the TM, communicate with our customers in UAE and beyond, and organise the admin in our wonderful office in JLT, Dubai.  
Being a native Philippine, I enjoy living and working in the cosmopolitan Mega-City Dubai.