Good service is mandatory in international business. Meet the team that handles everything from inquiry to sample delivery, from quotation to order processing, from logistics to documentation:

Team Germany



Zvonko Cerkezovic

+49-(7531) 89276-0
+49 (160) 4434410 (mobile)
vcf  Name card as VCF file
I am with the company since 1999. I have been GM of our Dubai based subsidiary since 2014 (see below).  
I am Managing Director of friedrich gewürze gmbh since 2019.

Assistant to MD DEENESFR

Lisa Wedele

I am with the company since 2016. My duties in the company include the marketing and the assistance of our Managing Director.

Customer Service GCC DEEN

Anika Weidemann

I am in charge of inquiries and orders from the GCC countries. With over 300 orders shipped into the region every year, the job is as demanding as it is challenging.
I do everything, from quotation to order confirmation, from vessel booking to document preparation. I am an Export-Pro!

Customer ServiceDEENRU

Christine Spruch

I work with direct purchasing customers and distributors from all over the world.
Processing of inquiries and orders is part of my responsibilities, including  freight bookings and documentations.

Sales & Finance Assistant DEEN

Daniela Sahin

I am with the company since 2004 holding several positions in the company.
Today, I am assisting the team in Regulatory and Finance matters.

Sales & Export AssistantDEEN

Saskia Makoru

I have successfully completed my 3-year apprenticeship with friedrich ingredients in summer 2021.
I am in charge of order processing and other sales supporting tasks.    

Company FounderDEEN

Reinhard Friedrich

+49 (7531) 89276-0
+49 (171) 2891128 (mobile)
vcf  Name card as VCF file
friedrich ingredients started in 1997 with a white sheet of paper. Many things happened since then. Outstanding for me was the establishment of our Dubai office in 2014, and the appointment of Zvonko Cerkezovic as MD in 2019.
The latter enables me to ease my business duties today.

Team Dubai


GM Dubai Office hrDEEN

Zvonko Cerkezovic

+971-55-961 0515 (mobile)
vcf  Name card as VCF file

I am General Manager of our Dubai based subsidiary since 2014, in addition to my position as Managing Director of friedrich gewürze gmbh.

However, I am travelling regularly into the region to realize my multiple tasks locally.


Office Manager

Joey Salomeri

I joined the company at the start in 2014. I support the GM and the TM, communicate with our customers in UAE and beyond, and organise the admin in our wonderful office in JLT, Dubai.  
Being a native Philippine, I enjoy living and working in the cosmopolitan Mega-City Dubai.

Technical Manager

Robert Waitz

+971-52-178 1085 (mobile)
vcf  Name card as VCF file
I am a fully trained German Master Butcher with an extra degree in business management. Before joining the company, I spent 2 exciting years in New Zealand.
Based in Dubai, I will be working in close contact with our customers in region.

Technical Manager

Maximilian Stoll

+971-55-8521706 (mobile)
vcf  Name card as VCF file
I am German Master Butcher by trade. In addition, I was able to gain international experience during an 18 months working journey through Asia, Latin America and Australia. I have relocated to Dubai in 2019 to support The Team and increase my horizon.  

Sales Manager

Shass Alotti

+962-7-97710677 [Jordan]
+966-53-4833855 [Saudi Arabia]
vcf  Name card as VCF file
For many years, I am supporting my customers in the Middle East, especially in Jordan, Lebanon and Saudi Arabia. I joined the Team in 2019. Now, I am happy to meet my customers again during visits and exhibitions.